So you have developed an epic application and it’s now ready to host on leading marketplaces. What’s next? Do you want your app to hit the market big, or do you want your app to sound like a mediocre one amongst the many already published before? Definitely, you want to make target revenue figures with your app – and for that, you need to create a solid marketing strategy that covers search engines, social platforms and online forums. Considering how app marketing plays a crucial role in driving app discovery, engagement, and ultimately, business growth, here is a quick guide on 5 most popular app marketing techniques and how you can make one strategy that covers all.
Why is app marketing beneficial?
While app marketing benefits go way beyond increasing downloads and promotions, here are four advantages that most app entrepreneurs have experienced after deploying one or more solid strategies for app marketing:
- Reach and acquisition
Effectively reaching your target audience across various channels drives more users to discover and download your app. In addition, techniques like ASO (we have discussed in the later section), help your app stand out in crowded app stores, leading to more organic downloads. You can reach users most likely interested in your app, through precise targeting options in social media ads, email marketing, and search engine ads.
- Engagement and retention
You can build relationships with your users through engaging social media presence, community management, and email campaigns. Personalised push notifications, in-app messages, and targeted promotions keep users active and coming back for more. All in all, fostering a positive community and addressing user feedback increases brand loyalty and encourages positive word-of-mouth marketing.
- Data and insights
App marketing campaigns generate valuable insights into user behaviour, preferences, and demographics, informing future development and marketing strategies. You can track downloads, user engagement, and other key metrics to measure campaign effectiveness and make data-driven decisions. When scaling your app, you can optimise app features and marketing strategies based on real-time data and user feedback for better results.
- Business Growth
As an app entrepreneur, you can drive in-app purchases, subscriptions, or other monetization strategies through effective app marketing. These digital marketing techniques can expand your brand reach and recognition beyond traditional marketing channels, and will help you stand out from your competitors.
Build A Digital Marketing Strategy with These Techniques
Search engine optimization
SEO means optimising your app’s website and online presence to rank higher in search engine results, making it easier for users to discover your app organically.
If you had hired a mobile app development company in Dubai, there are high chances they would develop websites also. Ask them to build a website then add these pages:
- About us – this works as the corporate profile highlighting your mission, vision, app goals, values and future plans
- Download – this has QR codes and form for email id and phone number – ultimately taking your visitors to your app’s download pages
- Blog/Insights – this section will come in most handy for attracting search engine traffic. You can build articles around most relevant search terms and highlight your app’s features accordingly.
With these pages, you can optimise your website for keywords. For example, if you have launched a pill reminder app, the home page should be optimised for pill reminder-related commercial keywords.
Content marketing
Next up is content marketing – and as the name suggests, you build content in various forms and choose the right distribution channels to generate leads and convert users. The first resort for hosting content marketing resources is your website. So if you have not already built a website for digital presence, it’s time to hire a website development company dubai and get one customised to talk about your app.
Videos, podcasts, low-content ebooks and research-rich infographics are the most popular and result-oriented content marketing resources. When you are developing your website, create a section for insights. In this section, you can host downloadable PDFs, links to your podcasts and video content. Or, go simple and create videos on platforms like TikTok and YouTube. In content marketing, you can create lead magnets in forms of checklists, ebooks and writing worksheets, research blueprints and infographics depending on what your target audience would prefer.
App Store Optimization
ASO is very close to search engine optimization because you push your app listing on app stores (e.g., Google Play, App Store) with relevant keywords, descriptions, and visuals to improve its visibility and conversion rate.
Here are top two tips for doing the best ASI for your app:
- Research relevant keywords and add them to your app’s title, subtitle and description.
- Take visually appealing screenshots that exactly show what your app is all about
Depending on the growing competition on app marketplaces and variances in search terms, you may have to update your listing descriptions in time to keep up with your position.
Social media marketing
This is one of the most popular, and highly converting marketing methods – you create content for your target audience and post on Pinterest, Instagram, Facebook and LinkedIn (in case of B2B and exceptional cases of B2C). Also, you can post reviews and user-generated content – like tutorials and trials.
Start with building a calendar for social media for the upcoming thirty days – you can choose to post daily, or thrice a week – but stay consistent. Use high quality visuals and copyright-free images to avoid legal issues. Host competitions and giveaways to further gain traction.
With time, you can also choose to run paid ads on Instagram and Facebook. They can be costly depending on your niche – but definitely yield results in form of downloads, subscriptions and signups.
With these conventional platforms, you can also build communities on platforms like Quora and Reddit, generate discussions, offer answers and soft pitch your mobile app as a solution to users’ problems.
For Dubai-based entrepreneurs, a quick tip is to create posts in the language of your users – or ideally, provide multilingual support.
Google Ads
Another paid marketing method, Google Ads run on search engines and bring instant traffic to your website. From the website, you direct users to Google Play and App Store and convert them to download your app. This method of course requires a strong budget depending on your app category and is ideal for subscription-based or premium apps.
Wrapping up…
App marketing is not a one-time campaign that you run, get results and stop. You have to regularly create content, connect with your users in communities, analyse the results and promote in the best possible ways to keep acquiring new users, increase download rates, and ultimately grow your app revenue.