Instagram is one of the top social media platforms having an active user count of more than a billion of people. Here are the 10 best marketing trends that will shine your strategy in 2024:
1. More focus on Instagram Reels
According to Adam Mosseri, the Head of Instagram, it has been revealed that with the passage of time all the video contents will eventually be converted into Reels. In 2024, more focus will be put on this content format of Instagram. In 2023, a lot of amazing editing tools and different templates were added to Reels. From this year, due to the stiff competition coming from TikTok and YouTube, Instagram will make further improvements in the Reels section of this vast social media platform.
The first priority will be given to Instagram Reels. A max video length feature will be added to Reels. Undoubtedly it is the most popular feature of Instagram that the audience has rapidly adopted. Reels allow users to create short entertaining videos that will attract a lot of traffic to their account.
Even the top brands and businesses nowadays promote themselves by creating innovative and entertaining Instagram Reels. There are many amazing video editing apps that will help you to create your Instagram Reels. It is surely one of the best marketing trends of Instagram that will continue to shine more in 2024.
2. Instagram Stories- The Backbone of Instagram Marketing
When it comes to marketing on Instagram, we can never ignore the role of Instagram Stories. Instgram Stories is basically the backbone of Instagram Marketing. The Instagram Story feature was launched around 4 years ago on Instagram and very rapidly it became an essential marketing tool for influencers and brands. It has brought a revolution in the way how businesses market their brands on Instagram.
With the help of Instagram Stories, brands nowadays can reach to a wider section of the audience easily without facing any kind of hindrance at all. According to many surveys, it has been noticed that around 8 out of 10 brands are getting a strong influence and a very positive impact on their growth due to the help of Instagram Stories feature.
There are different apps like Mojo, Canva and Inshot that can help you to create and edit amazing Instagram Stories for your brand. Instagram Stories can really pull a lot of audience attention to your brand. It will help you to enhance and improve the user engagement count of your business. It is an evergreen Instagram marketing trend that will continue to grow in 2024.
3. Instagram Live
Among the top 10 marketing trends of Instagram in 2024, Instagram Live is really a very crucial aspect. Interaction is the key to success in any social media platform. We humans are basically social animals who love to connect with each other. Instagram provides us this platform where we can interact with each other in real-time. Instagram Live feature really brings a lot of engagement to your brand. It became very popular in the year 2020 during the lockdown. From then, it has continued to grow and it has now become one of the most popular features of Instagram. These days many small and big influencers are organizing Live events and it is the perfect way to showcase your brand or yourself in front of your audience. You can even buy paid Instagram Live viewers for your profile and increase viewership numbers.
4. Crossposting
Crossposting is a very popular Instagram Marketing trend nowadays. When you post something on your brand’s Instagram handle, you can easily share it on different other social media platforms. This is really a very effective marketing technique that will help you to grab the attention of a wider section of the audience group.
For example, you can share your Instagram story on Facebook as it will help you to reach to a greater amount of audience and gain more user engagement. Crossposting will continue to grow as people will find more innovative ideas to re-share their post across different social media platforms.
5. AR Filters
When we talk about Instagram, the first and the foremost thing that comes to our mind is all about sharing really amazing videos and pictures. Most of the people nowadays use different filters to create their Instagram posts. Instagram provides AR also known as Augmented Reality Filters to make your pictures and videos look more cool and eye-catching. With the help of AR filters, you can easily enhance your Instagram Stories with different kinds of visual effects. AR filters will continue to get more enhancements in the near future and it is really a very popular trend on Instagram in 2024.
6. SEO will play a major role
Marketing your brand is not a very easy task as it sounds like. There are many key aspects that you need to focus on. According to some recent studies, it has been quite clear that Instagram’s Search Engine Optimization or simply SEO strategy will be more optimized in 2024.
7. Links in Instagram Bio
The Links that u add to your Instagram Bio are really very important. Links play a very crucial role when it comes to affiliate marketing programs and different kinds of exclusive contents. For influencers and brands, Instagram Bio is the perfect place to showcase such important links so that their audience can easily get aware of such links.
8. Video Memes
Video Memes will dominate the Instagram Feed in 2024. Video Memes are just basically like the normal memes having funny and relatable content but the only difference is that they are not static, they are dynamic in nature. Most of the brands nowadays are trying to post as much video memes as possible to promote their brand on Instagram.
9. Brand collaborations
Another important marketing strategy that will rule the market in 2024 is Brand collaborations. Brand collaborations are really a great way to improve user-engagement. It helps brands to increase their brand awareness to a much wider section of the audience.
10. Threads
Talking about Instagram, Threads is the latest addition to this platform. It is quite similar to Twitter. It can be used for marketing of your brand. In 2024, it will continue to grow. As of now, do not completely go for the Threads Marketing Strategy.