There are numerous methods to use voice search to gain more customers. Voice search can improve the user experience by meeting all the needs of your consumers. Therefore, if are using voice search in your SEO strategy, it will further boost customers’ engagement and increase your website’s conversion rate.
Below in this article, we will share some useful digital marketing SEO tips that you can follow to get more customers through voice search.
SEO Tips To Get More Customers Through Voice Search:
Now, let us explain these tips in detail so that you can follow them correctly to get more customers through voice search:
- Research Voice Search Keywords:
If you are using a content marketing strategy, it is necessary to do keyword research to know what your audience demands more and how their needs will be fulfilled. The motive of your business is to solve the problems of your consumers with valuable solutions.
When you utilize relevant keywords, it will eventually increase the chances of getting more organic traffic and conversion rates. Thus, you need to select the correct keywords for voice search.
Hence, when users are searching for anything in the Google search bar, those keywords differ from those searched using a voice recognition app. The reason is that the typing and speaking methods are different. For instance; when typing, you might write “Mexican food restaurants”. While using the voice search, you might say “What are the Mexican food restaurants near me?”
When the user can search by speaking, phrases become longer and more detailed. So, when you formulate your keywords for digital marketing SEO, make sure that people search in different ways through voice search.
- Optimize For Featured Snippets:
You might have observed a box on the top of Google that gives an exact answer to what you are searching actually. This is direct forward and provides access to more information. This feature is termed snippet, and it is a great source to get traffic on your website and gain new visitors.
Featured snippets provide detailed information through voice search. Often people are using voice search for specific answers. Therefore, snippets are the perfect option to select. It is assumed to be viewed by all Google users because it is available at the top of the page and ranks higher in Google search engine results.
It would be helpful if you create a strategy to optimize your content to become available as a featured snippet. And then, you will get more viewers and visitors through voice search with time.
- Focus On Local Search:
Voice search is different from text search as voice search is location-based. Many times, people use their smartphones to do such investigations, and they are majorly looking for businesses or places near them. Research made by Google tells that there has been a 150% increase in search of a local store by utilizing the qualifier “near me”. So, it would be best if you use this digital marketing SEO strategy.
Nevertheless, you need to provide correct information about your contact details and location so that people who are near you can use this information. Furthermore, it is essential to add information like reviews, payment options, and business hours. Keeping your page up to date makes it easier for Google to index your pages according to location, and your updated pages will rank higher and you will get more clicks.
Winding Up!
By following the best SEO tips mentioned above, you can obtain more customers through voice search. However, you can hire a trusted digital marketing SEO company to gain more optimized keywords for voice search. It will increase user engagement and organic traffic on your website, while increased customers will automatically increase your sales and revenue.