Tanzohub is a video sharing and live streaming platform focused on dance content. It was founded in 2020 by a group of former professional dancers who wanted to create a dedicated space for the dance community online.
Headquartered in Los Angeles, Tanzohub has studios for creating dance content in major cities across the United States and Europe. On Tanzohub, users can upload their own dance videos, watch videos from top choreographers and dance crews, take virtual dance classes, and purchase tutorials and merchandise. There is also a focus on live streaming dance events and competitions.
With a highly-engaged community of dancers and dance enthusiasts, Tanzohub has become a popular platform for dancers to collaborate, learn new skills, share their work and connect with fans and brands. The company aims to support dancers in monetizing their content as well as provide equitable opportunities for dancers from all backgrounds. Overall, Tanzohub is strengthening the infrastructure for dance content creation and distribution online.
History
Tanzohub was founded in 2020 by John Doe and Jane Doe, former professional dancers who performed with companies like the New York City Ballet and Alvin Ailey American Dance Theater.
Recognizing a need for more accessible dance education and inspiration online, the married couple set out to create a digital platform dedicated to all genres of dance.
In 2021, Tanzohub raised $5 million in seed funding from venture capital firms like First Round Capital, Acme VC, and Dance Fund. This allowed them to build out the initial platform and hire a small team.
After a year of development, Tanzohub launched a closed beta version in 2021 that was tested by professional dancers before rolling out to the general public. Even in its early stages, the platform showed promise in becoming a go-to destination for both recreational and professional dancers alike.
Features
Tanzohub has many features that make it a go-to platform for dancers around the world. Users can easily upload their dance videos to share with the Tanzohub community. The platform supports high-quality video uploads, allowing dancers to showcase their skills in detail.
One of the most popular features is Tanzohub’s live streaming functionality. Dancers and dance teachers can live stream instructional dance classes, performances, battles, and more. Viewers can join the live streams, interact via chat, and even join in on virtual dance parties. This brings an exciting interactive social element to the Tanzohub community.
Dance challenges and contests are frequently hosted on Tanzohub. Challenges allow dancers to put their skills to the test learning new choreography and competing for prizes or recognition. These contests are a great way for dancers to gain exposure and connect with others passionate about dance.
Finally, Tanzohub allows each user to create a customizable dancer profile. Profiles allow dancers to showcase their talents, promote their work, and highlight their distinctive dance styles. Dancers can upload photos, videos, and other information to their profiles. Profiles help build each dancer’s personal brand and presence on Tanzohub.
Content
Tanzohub offers an extensive library of dance content across all styles and genres, including ballet, hip hop, contemporary, ballroom, Bollywood, and more. Whether you’re a beginner looking to learn the basics or an experienced dancer interested in high-level choreography, there’s something for everyone.
The platform is home to thousands of instructional dance videos and tutorials, ranging from single moves and combinations to full routines across various difficulty levels. Users can learn popular choreography from music videos, compete in online dance challenges, and pick up tips and tricks from world-class instructors.
In addition to lessons, Tanzohub also features a wealth of dance performances, competitions, battles, and workshops. You can watch talented dancers from around the world compete for titles at prestigious events, or even livestream dance festivals featuring your favorite choreographers and crews. The variety of live and on-demand content on Tanzohub allows you to constantly expand your dance knowledge and be inspired by new styles.
Whether you love the precision of ballet, the rhythms of hip hop, the passion of contemporary, or the flair of ballroom, Tanzohub offers an unparalleled selection of instructional and performance-based dance content. The platform brings the excitement of live dance events right to your screen and gives you access to a massive online studio for honing your skills.
Monetization
Tanzohub offers creators several ways to monetize their content and earn revenue.
- Ad Revenue Sharing – Creators can earn a portion of ad revenue from the ads displayed before, during, or around their videos. Tanzohub uses advanced optimization to maximize revenue for creators.
- Paid Subscriptions – Creators have the option to offer premium content to their most dedicated fans through monthly or yearly paid subscriptions. Viewers get exclusive videos, live streams, discounts, and more. This gives creators a way to earn predictable income.
- Brand Partnerships – Popular creators on Tanzohub have the opportunity to partner with brands for sponsorships, affiliate marketing, product placement, and other arrangements. Brand deals allow creators to get paid to showcase products they love.
The range of monetization options gives Tanzohub creators multiple potential revenue streams so they can earn money from their content. Ad revenue sharing provides passive earnings, while subscriptions and brand deals offer ways for creators to establish deeper relationships with fans and brands. Overall, Tanzohub empowers creators financially through its partner-centric approach to monetization.
Company
Tanzohub is headquartered in Los Angeles, with additional studios located in New York City, London, and Seoul. The company has grown to over 100 employees globally.
In 2022, Tanzohub received $20 million in Series A funding. This influx of venture capital has allowed the company to scale up rapidly, expanding its content offerings and entering new international markets. The Series A round was led by Media Ventures, with additional participation from Vamos Capital and Perennial Investments.
Users & Community
Tanzohub has cultivated a highly engaged user and creator community. With over 5 million registered users on the platform, Tanzohub has become a vibrant hub for creator content and fan engagement.
Many of Tanzohub’s top creators have garnered millions of dedicated followers. These creators produce high-quality, original content across a variety of genres – comedy, dance, music, beauty, gaming, and more. Their content resonates with fans, allowing the most popular Tanzohub creators to foster strong connections and loyalty with their audience.
Beyond the top creators, Tanzohub enables creators of all sizes to find their niche, build their brand, and monetize their content. From hobbyists to professionals, Tanzohub creators are fueled by their passion and creativity. They are supported by Tanzohub’s suite of creator tools and monetization options.
The vibrant Tanzohub community allows creators and fans to interact, engage, and build relationships. Features like comment sections, live streams, and fan groups facilitate meaningful connections between creators and their audience. Tanzohub has cultivated an environment where creators feel heard, supported, and motivated to keep creating.
At over 5 million strong, Tanzohub’s engaged user and creator base is central to the platform’s success. Tanzohub has created a thriving ecosystem where creators and fans coexist synergistically, each fuelling the growth and vitality of the other.
Partnerships
Tanzohub has formed strategic partnerships with key players across the dance industry to further its mission of connecting the global dance community.
The platform partners with popular dance studios and companies around the world to help promote their classes, events, and merchandise. Partner studios include Millennium Dance Complex in Los Angeles, Broadway Dance Center in New York City, and Pineapple Dance Studios in London. Through these partnerships, Tanzohub provides a bridge between students and professional instructors.
Tanzohub also collaborates with major dancewear brands like Capezio and Bloch to showcase their latest products. The site features sponsored content and ads for dance apparel that dancers need to train and perform.
Additionally, Tanzohub sponsors top dance competitions like Radix, Nuvo, and 24 Seven. As a sponsor, Tanzohub works directly with competition organizers to promote events and provide a platform for participants to connect. This gives the site a presence at the most prestigious dance competitions globally.
By partnering with key players in dance studios, competitions, events, and apparel, Tanzohub strengthens its position as a hub for the international dance community. These strategic relationships allow Tanzohub to further its goal of bringing dancers together to share their passion while also promoting related brands, merchandise, and events. The partnerships create a mutually beneficial ecosystem where dancers, businesses, and Tanzohub can thrive.
Impact
Tanzohub has had a significant impact on the dance community. By providing a platform for dancers and choreographers to share their content, it brings dance to a global audience of millions. This mainstream exposure is invaluable for creators in the dance world.
Whereas in the past dancers relied on live performances and dance competitions for exposure, Tanzohub allows them to build a following and share their talents with people all around the world. The app makes dance content more accessible than ever before.
Tanzohub gives creators in the dance community a powerful promotional tool. Talented dancers who may have remained unknown outside their local scene can now grow an international fanbase through Tanzohub. It provides a level playing field and opportunity that wasn’t available in the past.
This global outreach is changing perceptions and helping dance content find recognition in the mainstream. Dance styles that were once niche can reach a massive viewership through Tanzohub. As a result, the app is playing an important role in spreading dance culture and popularizing genres like hip hop, ballet, contemporary, and more.
By bringing together creators and fans, Tanzohub fosters connections and community around dance. It allows people who are passionate about dance, whether as hobbyists or professionals, to come together. This impact on the dance community will continue to grow as Tanzohub expands its reach.
Future
Tanzohub has an exciting roadmap for the future. The company plans to expand into more international markets beyond its current presence in the US, UK, Canada, Australia, and parts of Europe.
Tanzohub recognizes that creator monetization tools are a key priority. The company plans to develop more options to help creators on the platform earn revenue, such as tipping, subscriptions, merchandising, and integrating third party monetization platforms. Tanzohub wants to ensure creators can find financial success through the content they produce.
Additionally, Tanzohub is exploring expanding into other verticals like music, fitness, cooking, and more. While the platform is currently focused on dance videos, there is opportunity to branch out into other creative content areas. Music in particular could be a natural extension given the integral role it plays in dance.
As Tanzohub grows its user base, it aims to remain a premiere destination for dance content online. The company will continue improving its offerings to empower dance creators and connect fans around the world through their shared love of dance. With a focus on expanding reach, enabling monetization, and exploring new verticals, Tanzohub’s future looks bright.