As you walk through the gates and into the Great Hall of Hogwarts School of Witchcraft & Wizardry, what is the first thing that comes to mind that you are most likely to notice?
The Enchanted Ceiling, of course, which, is bewitched to mirror the sky and the weather outside!
Other than the fact that it is so awe-evoking, the major psychological factor that comes into play here (both Mugglee and Wizard) is our common love for visuals. We just learn and absorb better that way.
Studies and research over the years have continually pointed in the same direction: to lure their eyeballs, you gotta give them good visuals!
Be it the era of sending letters through owls or sending emails to your lovely subscribers, the importance of an enchanting, relevant, and responsive hero image cannot be overlooked.
Basics of a good hero image & insights into how it can help you captivate subscribers’ attention
When your subscribers look at the email, the first image that captures their attention should not only be riveting enough but also convey the essence of the email without being text-heavy. We recommend using original HD images instead of those a la carte stock images that might not live up to the brand tonality and the underlying message of the mailer.
You can also choose to liven it up by going for dynamic options such as video or GIF instead of regular static images. The call is yours to make, depending on the flavor of the brand and the intended message. E-commerce businesses can send out product photoshoots that elaborate the specs of their offerings without being text-heavy and leading the subscriber to the CTA, nudging them into engaging with your brand.
This stellar email by Apple lets the product speak for itself. With the high-quality hero image and the strategically placed CTA, any tech lover will have a hard time fighting the urge to place an order for the same.
Let’s delve into the benefits of incorporating a classy hero image in your next email campaign;
- Much like the mayonnaise on your favorite salad or pasta, a good hero image amps up the visual appeal of your email.
- When deployed strategically, you can use it to shed light on your brand’s USP, tell stories, and connect on an emotional level.
- First impressions are often the last, and a well-intended hero image or video not only helps you score a place in the good books of your subscribers but also encourages them to get to the bottom of the mailer and act on the CTA.
- It helps you drive in the conversions you dream of when coupled with great copy and awesome visual hierarchy elements in place.
How cool is that? Convinced? Now, let’s hit the throttle on some best practices that one must try to follow while incorporating relevant hero images in their emails.
Best practices for grabbing ‘em eyeballs with hero images!
- Leverage the power and elegance of high-quality HD images
As mentioned above, you want your first impression to be a lasting one, and stock images, though free, won’t do justice to your brand tone, ethos, and values. It is recommended to invest in some high-quality images that will bring in the attention of the target audience and ultimately rake in the moolah!
- Strike an emotional connect
At this point, it is important to emphasize that a relevant hero image might not be able to pull the weight of high conversions on its own. It is often an amalgamation of the right design, visual hierarchy, typography, and copy that strikes a connection with the audience. When you find that sweet spot, magic will happen!
- Rev up your game with quirky designs
Who says you gotta play the rulebook? If you have some quirky doodles or illustrations that you feel will drive the message home, go ahead with it! Let there be no limits to the skies of your creative imagination other than the brand tone, story, colors, and preferences of the target audiences.
- Make the CTA loud, clear and visible
If the ultimate goal of your email campaign is reeling in those conversions, you have got to draw attention to the CTA. It makes sense to place it in the upper fold of the email in contrasting colors with a copy that is irresistible. Throw in an alluring hero image, and weave a story, both visual and tactile. Voila, you are good to go!
Summary
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